Traditional publishers find success in nontraditional ways


Traditional publishers find success in nontraditional ways

Aug 22 2025

These days, many people in the book business are taking the proverb “necessity is the mother of invention” more seriously than ever. Buffeted by inflation, flat sales, and consolidation in such areas as distribution and retailing, publishers are looking for different ways to break the traditional publishing mold. As Jonathan Merkh, CEO of hybrid publisher Forefront Books, puts it, “the time is ripe for innovation.”

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