Children’s Publishers embrace the Taylor Swift factor
Apr 25 2024
Even casual observers of popular culture know all too well that Taylor Swift has reached new heights of icon status in the past year. The singer-songwriter’s influence can be seen everywhere from the economic boom created by her global Eras Tour to college courses parsing her song lyrics and business strategies, to television ratings for NFL games she attends. And publishing has been part of the fray. As one chart-topping example, Taylor Swift: A Little Golden Book Biography by Wendy Loggia, illustrated by Elisa Chavarri, was the third highest-selling book in PW’s 2023 Children’s Bestsellers ranking.
Source: Publishers Weekly
